Research
A. Yeşim Orhun
PUBLICATIONS
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- Gender (Still) Matters in Business School, with Aradhna Krishna, Journal of Marketing Research, forthcoming.
- Frugality is Hard to Afford, with Michael Palazzolo. Journal of Marketing Research, 2019.
- How Price Dispersion Changes when Upgrades are Introduced: Theory and Empirical Evidence from Airline Industry, with Izak Duenyas and Yao Cui. Management Science, 2018.
- Perceived Motives and Reciprocity. Games and Economic Behavior, 109, 2018.
- Impact of Competition on Product Decisions: Movie Choices of Exhibitors, with Pradeep Chintagunta and Sriram Venkataraman. Marketing Science, 35 (1), 2015.
- Spatial Differentiation in the Supermarket Industry: The Role of Common Information. Quantitative Marketing and Economics, Volume 11, Issue 1, .
- Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known, with Oleg Urminsky. Journal of Marketing Research, vol 50, Issue 1, 2013.
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A Reflection on Analytical Work in Marketing: Three Points of Consensus, with Thomadsen, R., Zeithammer, R., Mayzlin, D., Pazgal, A., Purohit, D., Rao, R., Riordan, M., Shin, J., Sun, M., Villas-Boas, J.M.Marketing Letters, vol 23 (2), 2012.
- Optimal Product Line Design When Consumers Exhibit Choice-Set Dependent Preferences. Marketing Science, 28 (5), 2009.
- Interrelated Discrete Choice Models of Firms Strategic Decisions, with Draganska, M., Misra, S. , Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Horsky, D., Narayanan, Y., Reiss, P., Seim, K., Singh, V., Thomadsen, R. and Zhu, T., Marketing Letters, Volume 19, Issue 3–4, 2008.
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Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations, with James Heymand and Dan Ariely. Journal of Interactive Marketing, 18(4), 2004.
WORKING PAPERS
- Heterogeneous Actions, Beliefs, Constraints, and Risk Tolerance during the COVID-19 Pandemic, with Ying Fan and Dana Turjeman, NBER working paper no.27211, May 2020.
- Intrinsic Information Preferences and Skewness, with Yusufcan Masatlioglu and Collin Raymond. (status: American Economic Review, revision requested) appendix
- Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard, with Tong Guo. (status: Marketing Science, revision requested)
- Under the Same Roof: Value of Shared Living in Airbnb, with Yao Cui and Ming Hu (status: Information Systems Research, revision requested)
WORK IN PROGRESS
Information Feedback and Performance
Motivated Beliefs
Positive Reciprocity Puzzle: Fitting the Pieces Together
Guilt Aversion Revisited: Not All Expectations are Alike