Research
A. Yeşim Orhun
PUBLICATIONS
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- Gender (Still) Matters in Business School, with Aradhna Krishna, Journal of Marketing Research, forthcoming.
- Frugality is Hard to Afford, with Michael Palazzolo. Journal of Marketing Research, 2019.
- How Price Dispersion Changes when Upgrades are Introduced: Theory and Empirical Evidence from Airline Industry, with Izak Duenyas and Yao Cui. Management Science, 2018.
- Perceived Motives and Reciprocity. Games and Economic Behavior, 109, 2018.
- Impact of Competition on Product Decisions: Movie Choices of Exhibitors, with Pradeep Chintagunta and Sriram Venkataraman. Marketing Science, 35 (1), 2015.
- Spatial Differentiation in the Supermarket Industry: The Role of Common Information. Quantitative Marketing and Economics, Volume 11, Issue 1, .
- Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known, with Oleg Urminsky. Journal of Marketing Research, vol 50, Issue 1, 2013.
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A Reflection on Analytical Work in Marketing: Three Points of Consensus, with Thomadsen, R., Zeithammer, R., Mayzlin, D., Pazgal, A., Purohit, D., Rao, R., Riordan, M., Shin, J., Sun, M., Villas-Boas, J.M.Marketing Letters, vol 23 (2), 2012.
- Optimal Product Line Design When Consumers Exhibit Choice-Set Dependent Preferences. Marketing Science, 28 (5), 2009.
- Interrelated Discrete Choice Models of Firms Strategic Decisions, with Draganska, M., Misra, S. , Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Horsky, D., Narayanan, Y., Reiss, P., Seim, K., Singh, V., Thomadsen, R. and Zhu, T., Marketing Letters, Volume 19, Issue 3–4, 2008.
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Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations, with James Heymand and Dan Ariely. Journal of Interactive Marketing, 18(4), 2004.
WORKING PAPERS
- Intrinsic Information Preferences and Skewness, with Yusufcan Masatlioglu and Collin Raymond. Appendix
- Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard, with Tong Guo and Andreas Hagemann. Appendix
- Heterogeneous Actions, Beliefs, Constraints, and Risk Tolerance during the COVID-19 Pandemic, with Ying Fan and Dana Turjeman, NBER working paper no.27211, May 2020.
WORK IN PROGRESS
Sweet Lemons, with Collin Raymond and Alain Cohn.
Consumption, Nutrition, Stockpiling during the Pandemic, with Oleg Urminsky.
Information Feedback and Performance.
Positive Reciprocity Puzzle: Fitting the Pieces Together.
Guilt Aversion Revisited: Not All Expectations are Alike.