Yesim Orhun is an Associate Professor of Marketing and Michael R. and Mary Kay Hallman Fellow at the Stephen M. Ross School of Business, University of Michigan. She is also an Associate Professor of Information at the School of Information, by courtesy.

Yesim Orhun is a quantitative marketing scholar whose research falls at the intersection of public policy, marketing, and economics. Her research interests can be summarized into three areas. The first is characterizing the determinants and impact of firms’ product decisions. The second is examining the formation and consequences of decision-makers’ beliefs. The third is quantifying societal inequities and identifying their drivers to affect positive change.

Since joining Ross, Prof. Orhun has taught across the Ph.D., full-time MBA, Executive MBA, Master for Business Analytics, undergraduate, and Ross Executive Education programs. She has been selected multiple times by MBA students to deliver the Last Lecture to the graduating class, and was recently chosen to deliver the graduation speech for the Executive MBAs.

Prof. Orhun currently serves as an AE at the Journal of Marketing Research, Management Science and the Journal of Consumer Research, leading academic journals in the marketing field. She also served for four years on the Board of Consumer Reports.

Prof. Orhun earned her Ph.D. in Business Administration from University of California at Berkeley. She currently serves as an Associate Professor of Marketing and Associate Professor of Information at the University of Michigan. Before coming to Ross, she was on the University of Chicago’s Booth School of Business faculty.