{"id":479,"date":"2015-01-08T21:54:04","date_gmt":"2015-01-08T21:54:04","guid":{"rendered":"https:\/\/yesimorhuncom.kozel.wpengine.com\/?page_id=479"},"modified":"2024-04-30T15:25:42","modified_gmt":"2024-04-30T15:25:42","slug":"research","status":"publish","type":"page","link":"https:\/\/yesimorhun.com\/research\/","title":{"rendered":"Research"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42ic53-8b3ae796e186e377645fe17c216bfba4\">\n.avia-section.av-42ic53-8b3ae796e186e377645fe17c216bfba4{\nbackground-color:#4a5059;\nbackground-image:unset;\n}\n.avia-section.av-42ic53-8b3ae796e186e377645fe17c216bfba4 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#4a5059;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-42ic53-8b3ae796e186e377645fe17c216bfba4 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-arrow-down-section av-minimum-height av-minimum-height-custom  container_wrap sidebar_right'  ><div class='container av-section-cont-open' style='height:180px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-479'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kw6r5igl-011c40f4562f73962737d41d1ac880d2\">\n#top .av-special-heading.av-kw6r5igl-011c40f4562f73962737d41d1ac880d2{\npadding-bottom:30px;\ncolor:#ffffff;\nfont-size:66px;\n}\nbody .av-special-heading.av-kw6r5igl-011c40f4562f73962737d41d1ac880d2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kw6r5igl-011c40f4562f73962737d41d1ac880d2 .av-special-heading-tag{\nfont-size:66px;\n}\n.av-special-heading.av-kw6r5igl-011c40f4562f73962737d41d1ac880d2 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kw6r5igl-011c40f4562f73962737d41d1ac880d2 .av-subheading{\nfont-size:20px;\n}\n<\/style>\n<div  class='av-special-heading av-kw6r5igl-011c40f4562f73962737d41d1ac880d2 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Research<\/h2><div class='av_custom_color av-subheading av-subheading_below'><p>A. Ye\u015fim Orhun<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-3rmntz-cfb5d4b80eebceef463e40809089423e main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-479'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-6sgiv-f1d8d4b3bd6099a72c6ea885acf12fc9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>\n<p><a href=\"https:\/\/scholar.google.com\/citations?user=FkAjmjIAAAAJ&amp;hl=en\">Google Scholar Page<\/a><\/p>\n<\/div>\n<\/div>\n<div>\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n<div  class='hr av-1qql0f-3fd6e90784fc23eaed5f6e704f352d00 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hrb13-b7123a3e071525812c6508a17ecbbcd7\">\n#top .av-special-heading.av-hrb13-b7123a3e071525812c6508a17ecbbcd7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hrb13-b7123a3e071525812c6508a17ecbbcd7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hrb13-b7123a3e071525812c6508a17ecbbcd7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hrb13-b7123a3e071525812c6508a17ecbbcd7 av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_after_av_hr  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >PUBLICATIONS<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-6sgiv-2-cc67923983a4babebc37e11773576d61'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2023\/10\/Motivated-Optimism-and-Workplace-Risk.pdf\">Motivated Optimism and Workplace Risk<\/a>, with Alain Cohn and Collin Raymond, forthcoming, <em>The Economic Journal<\/em>.<\/li>\n<li><a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2023\/05\/Intrinsic-Information-Preferences-and-Skewness.pdf\">Intrinsic Information Preferences and Skewness<\/a>, with Yusufcan Masatlioglu and Collin Raymond. <em><span class=\"journal\">American Economic Review<\/span><\/em>, <span class=\"vol\">113 (10), 2023<\/span>. <a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2023\/05\/Online-Appendix-for-Intrinsic-Preferences-of-Information-and-Skewness.pdf\">online appendix<\/a><\/li>\n<li><a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2023\/08\/partisan_gap_final_wp_version.pdf\">The Tale of Two Pandemics: Partisan Gaps Over Time<\/a>, with Ying Fan and Dana Turjeman, <em>PlosOne<\/em>, 18, no. 10 2023.<\/li>\n<li><a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2021\/10\/Orhun_Guo_Hagemann_Final_Ver.pdf\">Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard<\/a>, with Tong Guo and Andreas Hagemann. \u00a0<em>Marketing Science<\/em>,\u00a041(3), 2022. <a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2021\/04\/Online-Appendix.pdf\">online appendix<\/a><\/li>\n<li><a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2021\/02\/Krishna_Orhun_2021.pdf\">Gender (Still) Matters in Business School<\/a>, with Aradhna Krishna,\u00a0<em>J<\/em><i>ournal of Marketing Research<\/i>, 59(1), 2022.<\/li>\n<li><a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/0022243718821660\">Frugality is Hard to Afford<\/a>, with Michael Palazzolo.\u00a0<em>J<\/em><i>ournal of Marketing Research<\/i>, 2019<i>.<\/i><\/li>\n<li><a href=\"https:\/\/pubsonline.informs.org\/doi\/pdf\/10.1287\/mnsc.2018.3117\">How Price Dispersion Changes when Upgrades\u00a0are\u00a0Introduced: Theory and Empirical Evidence from Airline Industry<\/a>, with Izak Duenyas and Yao Cui. <em>Management Science,<\/em> 2018.<\/li>\n<li><a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2018\/06\/Orhun_GEB2018.pdf\" target=\"_blank\" rel=\"noopener\">Perceived Motives and Reciprocity<\/a>. <em>Games and Economic Behavior<\/em>, 109, 2018.<\/li>\n<li><a href=\"https:\/\/pubsonline.informs.org\/doi\/abs\/10.1287\/mksc.2015.0909\">Impact of Competition on Product\u00a0Decisions:\u00a0Movie Choices of\u00a0Exhibitors<\/a>, with Pradeep Chintagunta and Sriram Venkataraman. <em>Marketing Science<\/em>,\u00a035 (1), 2015.<\/li>\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11129-012-9123-x\" target=\"_blank\" rel=\"noopener\">Spatial Differentiation in the Supermarket Industry: The Role of Common Information<\/a>. <em>Quantitative Marketing and Economics<\/em><span class=\"ArticleCitation_Year\">, <\/span><span class=\"ArticleCitation_Volume\">Volume 11, <\/span>Issue\u00a01<span class=\"ArticleCitation_Pages\">,\u00a0<span class=\"ArticleCitation_Year\"><time datetime=\"2013-03\">2013 (lead article)<\/time><\/span>.<\/span><\/li>\n<li><a href=\"https:\/\/journals.ama.org\/doi\/abs\/10.1509\/jmr.10.0052?code=amma-site\" target=\"_blank\" rel=\"noopener\">Conditional Projection: How Own Evaluations Impact\u00a0Beliefs about\u00a0Others Whose Choices Are Known<\/a>, with Oleg Urminsky.\u00a0<em>Journal of Marketing Research<\/em>,\u00a0vol\u00a050, Issue 1,\u00a02013.<\/li>\n<li>\n<div><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11002-012-9184-3\">A Reflection on Analytical Work in Marketing: Three Points of Consensus<\/a>, with Thomadsen, R., Zeithammer, R., Mayzlin, D.,\u00a0Pazgal, A., Purohit, D., Rao,\u00a0R., Riordan, M., Shin, J., Sun, M., Villas-Boas, J.M.<\/div>\n<div><em>Marketing Letters<\/em>,\u00a0vol 23 (2),\u00a02012.<\/div>\n<\/li>\n<li><a href=\"https:\/\/pubsonline.informs.org\/doi\/abs\/10.1287\/mksc.1080.0449\" target=\"_blank\" rel=\"noopener\">Optimal Product Line Design When Consumers Exhibit Choice-Set\u00a0Dependent Preferences<\/a>. <em>Marketing Science<\/em>,\u00a028 (5),\u00a02009.<\/li>\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11002-008-9060-3\" target=\"_blank\" rel=\"noopener\">Interrelated Discrete Choice Models of Firms Strategic Decisions<\/a>, with Draganska, M., Misra, S. , Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Horsky, D., Narayanan, Y., Reiss, P., Seim, K., Singh, V., Thomadsen, R. and Zhu, T.,\u00a0<em>Marketing Letters<\/em>,\u00a0<span class=\"ArticleCitation_Volume\">Volume 19, <\/span>Issue\u00a03\u20134, 2008.<\/li>\n<li>\n<div>\u00a0<a href=\"https:\/\/doi.org\/10.1002\/dir.20020\" target=\"_blank\" rel=\"noopener\">Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations<\/a>, with James Heymand and Dan Ariely.\u00a0<em>Journal of Interactive Marketing<\/em>,\u00a018(4),\u00a02004.<\/div>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n<div  class='hr av-m0vkv-ecd4899176b7193dc809450442fc9532 hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mk7kf-2e564a84528a6fc15ffb8fffeaee8d83\">\n#top .av-special-heading.av-mk7kf-2e564a84528a6fc15ffb8fffeaee8d83{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mk7kf-2e564a84528a6fc15ffb8fffeaee8d83 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mk7kf-2e564a84528a6fc15ffb8fffeaee8d83 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mk7kf-2e564a84528a6fc15ffb8fffeaee8d83 av-special-heading-h2 blockquote modern-quote  avia-builder-el-8  el_after_av_hr  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >WORKING PAPERS<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-6sgiv-3-011a2a5b982c09add35ec64f8c49d197'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div><\/div>\n<div>\n<ol>\n<li>(new!) <a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2024\/04\/ME_Drobner_Orhun.pdf\">Misguided Effort<\/a>, with Christoph Drobner.<\/li>\n<li><a href=\"https:\/\/yesimorhun.com\/wp-content\/uploads\/2020\/06\/Covid_19_Beliefs_and_Actions_May2020.pdf\">Heterogeneous Actions, Beliefs, Constraints, and Risk Tolerance\u00a0during the COVID-19 Pandemic<\/a>, with Ying Fan and Dana Turjeman, NBER working paper no.27211.<\/li>\n<\/ol>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-72aov-69b649e9d5098de14e25a0c899eb8c04\">\n#top .av-special-heading.av-72aov-69b649e9d5098de14e25a0c899eb8c04{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-72aov-69b649e9d5098de14e25a0c899eb8c04 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-72aov-69b649e9d5098de14e25a0c899eb8c04 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-72aov-69b649e9d5098de14e25a0c899eb8c04 av-special-heading-h2 blockquote modern-quote  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >WORK IN PROGRESS<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-6sgiv-1-ea2c5e6206ab7e5c087e080bf3ea19c7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Revisiting the Target Income Hypothesis, with Yuqing Gu<\/p>\n<p>Gendered Performance Expectations, with Christine Exley and Christoph Drobner<\/p>\n<p>School\u2019s Out, Now What? with Zoey Chopra<\/p>\n<p>Physician Time Use, with Zoey Chopra and Jeff Kulgren<\/p>\n<p>Academic Performance and Classroom Seating, with Jun Li, Jagadeesh Sivadasan, Helen Wang<\/p>\n<p>Representativeness and Targeting of Ads, with Aishwarya Joshi<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-479'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"jetpack_post_was_ever_published":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research - Yesim Orhun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yesimorhun.com\/research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research - Yesim Orhun\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yesimorhun.com\/research\/\" \/>\n<meta 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