A. Yeşim Orhun
A. Yeşim Orhun
2006 Ph.D. in Business Administration, University of California, Berkeley
2004 M.A. in Economics , University of California, Berkeley
2000 B.A. in Economics, Koç University, Istanbul, Turkey
2011 – present University of Michigan, Ross School of Business, Assistant Professor of Marketing
2006 – 2011 University of Chicago, Booth School of Business, Assistant Professor of Marketing
Empirical Industrial Organization: Product Competition, Retail Competition,
Behavioral and Experimental Economics: Belief Formation, Belief Utility, Information Demand, Reciprocity.
“Impact of Competition on Product Quality Provision: Case of the Motion Picture Exhibitors,” with Sriram Venkataraman and Pradeep Chintagunta, Marketing Science, forthcoming.
“Spatial Differentiation in the Supermarket Industry: The Role of Common Information”, Quantitative Marketing and Economics, Vol. 11, p. 3-37, 2013.
“Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known”, with Oleg Urminsky, Journal of Marketing Research, Vol 50, Issue 1, p.111-124, 2013.
“A Reflection on Analytical Work in Marketing: Three Points of Consensus” with Raphael Thomadsen, Robert Zeithammer, Dina Mayzlin , Amit Pazgal , Debu Purohit, Ram C. Rao, Michael Riordan, Jiwoong Shin, Monic Sun, J. Miguel Villas-Boas, Marketing Letters, Vol 23 (2), 2012.
“Optimal Product Line Design When Consumers Exhibit Choice-Set Dependent Preferences”, Marketing Science, Vol. 28, Issue 5, 2009.
“Interrelated Discrete Choice Models of Firms Strategic Decisions”, with Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen and Ting Zhu, Marketing Letters, Vol. 19, 3/4, 2008.
“Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations” (with James Heyman and Dan Ariely), Journal of Interactive Marketing, Vol. 18, Number 4, Autumn 2004.
Reciprocating to Strategic Kindness
Skewness and Preferences for Non-Instrumental Information, with Yusufcan Masatlioglu and Collin Raymond
Impact of Frequent Flier Programs, with Tong Guo
Frugality is Hard to Afford, with Mike Palazzolo
Systematic Differences in Beliefs about Others in Strategic Interactions
Guilt Aversion Revisited
Price Dispersion and Consumer Upgrades: Theory and Evidence from the Airline Industry, with Yao Cui and Izak Duenyas
Impact of Delays on Repeat Purchase and Profitability in the Airline Industry, with S.Sriram and Pradeep Chintagunta
Marketing Management, Ross Core MBA, 2011 – present.
PhD Marketing Seminar – Identification, Ross School of Business 2014.
PhD Marketing Seminar – Behavioral Economics, Chicago Booth, 2008.
Marketing Strategy, Chicago Booth, 2007-2011.
Microeconomics – EWMBA 201, Teaching Ast., Haas UC Berkeley, Fall 2004.
Graduate Econometrics/Statistics 240B, Teaching Ast., Economics, UC Berkeley, 2002- 2003.
|2016||UTD BassFORMS Conference, Invitational Choice Symposium|
|2015||ESA Conference, Erasmus University, George Mason University, Michigan University, New York University, SICS Conference at University of California, Berkeley, SPI Conference at University of Chicago, University of Texas at Dallas|
|2014||Foundations of Utility and Risk Conference, Behavioral Operations Conference, ESA Conference|
|2013||UTD FORMS Conference, Marketing Science, India & China Insights Conference, Wharton School of University of Pennsylvania, ESA Conference|
|2012||Association for Consumer Research Conference|
|2011||Marketing and Industrial Organization Conference.|
|2009||University of California at San Diego, Marketing in Israel, Marketing Science Conference.|
|2007||Invitational 7th Choice Symposium. Quantitative Marketing and Economics Conference (discussant). Summer Institute in Competitive Strategy (discussant).|
|2006||Yale University, Stanford University|
|2005||Duke University, Emory University, Harvard University, HEC, INSEAD, London Business School, M.I.T., New York University, Northwestern University, University of Minnesota, University of Chicago, University of Toronto, University of Wisconsin, University of Rochester, Washington University at St. Louis, UT Dallas.|